Sabina Les

I worked with dedicated brand imagery and assets to create cohesive designs across both print and digital. This project included designing a new 24-page booklet—designed as a flexible template and printer-ready files for ongoing use. In addition, I also designed coordinated B2B and DTC brochures, magazine ads and product sample cards easily updatable for future use. A trade show display was developed to align seamlessly with the booklet and brochures, along with a promotional email tailored for both B2B and DTC audiences.

For the Friends and Family Sale promotion, I designed a cohesive set of animated and static assets for Meta, TikTok, paid search and Programmatic ads. Using a mix of branded and creator’s imagery, each ad was tailored to resonate with brand’s numerous audiences. To keep the campaign fresh and engaging, I designed unique visuals for each day of the promotion, strategically minimizing ad fatigue.

My role involved designing monthly asset updates for Sephora.com and specialty initiatives. This included refreshing product pages tailored to brand’s audiences, designing on-site ads, and developing Programmatic ads creatives using both branded and creator-generated images.

I was brought on to work with the Estée Lauder and Re-Nutriv brands, supporting domestic and international markets. My role included marking up images for retouching, creating copy layouts for various digital usage — such as product pages, social media assets, and other marketing materials—and preparing production-ready digital files. In addition, I contributed to the designin of production-ready print collateral pieces.

At Saks Fifth Avenue, I worked on creating a high volume of static and animation high-quality emails for a wide range of audiences—including women, men, kids, home, and beauty. I also designed web and social media assets, making sure everything felt on-brand and visually cohesive across every platform.

This project was completed for an agency specializing in the entertainment industry. My role involved refreshing the key art, updating copy, and resizing the layout for print collateral as well as prepare printer-ready files. I also adapted the creative for digital platforms, translating the key visuals and messaging into paid on-line ads and organic social media.

I was brought into an agency to support the Weight Watchers account. My role was to work on branding updates including logos, color palettes, celebrity and content-driven imagery, copy, and web assets. I also designed weekly online ads in both English and French, ensuring brand consistency across all assets.

I was brought into an agency to support the Heluva Good! Dip account, designing social media assets, update branding and create online ads in both English and French. My work focused on brand consistency across markets while staying within established brand guidelines.

I’ve designed large-scale creative visuals and prepared print-ready files for trade show booths, backdrops, lightboxes, and visual merchandising displays for brands including Unilever/Nutrafol, Estée Lauder/M·A·C, and Kiehl’s—bringing bold, high-impact visuals to align with brands’ standards.

I’ve designed a wide range of high-volume, high-quality print collateral and fashion catalogs, all crafted to engage targeted audiences and drive traffic to the brands’ website—while maintaining a strong, cohesive brand identity throughout all channels. I’ve handled all these projects from the concept to the printer-ready hand off stage.

In this role, I designed high-volume, high-quality static and animated DTC, GWP, and B2B emails for diverse audiences in the home, wellness, and fashion markets, consistently aligning with specific brand guidelines and email goal.

Realtor.com brought me on to develop a range of email templates tailored to targeted audiences as part of their marketing and monetization initiatives. This included designing daily emails showcasing both sponsored and non-sponsored branded content, as well as a weekly email series highlighting a curated mix of promotional, product sale and editorial material.

Animation assets created using After Effects, Photoshop, Figma, and Illustrator.